End of an Era…

June 28th, 2013

mlrg-2004

The year was 2003. Though blogs existed, the term was hardly a household word. Citysearch ruled for local restaurant information.

One day, I drove past a new restaurant that had just opened. I made mental note of the name and looked it up online when I got home. Nothing. Nada. Not even one reference to the place on the entire internet. Though Citysearch did a decent job covering Philly back then, one would be lucky to find an address for a restaurant in the ‘burbs. The Philly papers hardly ever mentioned the suburban restaurant scene.

My frustration sparked an idea. I was eating out at least 2 or 3 times a week, and often trying new restaurants as soon as they opened, so why not share those experiences with the world? I started writing reviews, and once I had a few, the Main Line Restaurant Guide was born. I didn’t even get a unique URL – just put it on a subdomain of a music site I was running at the time – because I didn’t expect much to happen with it.

Apparently, I wasn’t the only one frustrated with the lack of information about Main Line restaurants online. The site was an immediate success. Traffic poured in from Google with people eager for content about the happenings in their neighborhood. (This was years, remember, before “hyper-local” was a trend, and sites like Patch existed.) Though the site was simple and text-only, it offered content that filled a void. People posted their own reviews of local restaurants with astounding regularity. (Early on, I was receiving these comments via email and manually posting them to the website – unthinkable today!) Eventually, as it continued to expand, the name was changed to Main Line Dine, a bonafide URL was purchased, and we attempted to join the growing “food p0rn” movement with some mouthwatering photography.

Though at one point Main Line Dine was ahead of its time, the simple logistics of a one-man operation – I was lucky to have a few other great contributors through the years, but none stuck around for too long – made it difficult to keep up with the likes of AOL’s Patch, Yelp, and other sites now cranking out restaurant news. (Apparently Citysearch still exists too!) Along the way, another thing happened. I grew older, started a family, and stopped going out to eat as much. These days, once a month seems like an indulgence.

Although family and work obligations are part of the reason for this change in behavior, there’s one other more important factor: restaurants aren’t what excites me about the local food scene anymore. It’s not that there aren’t great restaurants out there doing great things – it’s just that they seem to be fewer and further between these days. And, if you’ve ever attempted to sustain a business that doesn’t make very much (any) money, you know that excitement and passion are tantamount to success.

For that reason, I’ve decided to stop supporting Main Line Dine. Frankly, it’s a decision that should have been made years ago, but I’d felt obligated to nurture this being that I’d created, and had trouble letting go.

Don’t despair friends, for as they say, when one door closes, well you know the rest. I still am passionate about local food and sharing that with you, the readers, commenters, fellow food lovers. And, there’s this groundswell of small, artisanal food producers that’s been slowly growing over the past few years that does excite the heck out of me. Farmers Markets seem to be popping up in every town, and they’re not just for farmers anymore. You’ll find bakers, coffee roasters, meat curers, hummus makers, and other food of all sorts, all made with love, in small batches, and with local ingredients. In my humble opinion, this is where the exciting, innovative stuff is happening in the local food scene, and what I want to talk about, read about, write about.

So while it is the end of the road for Main Line Dine, I am still around. Follow me on Facebook or Twitter, where I will continue to comment on the local, national and international food scenes and share my magazine articles and other writing. And please check out the wine blog I co-founded, Pennsylvania Vine Company, which focuses on the PA consumer.

I will simply leave you with this: Eternal thanks to all the great readers, commenters, likers, etc. that have supported this site over the years.

5 Responses to “End of an Era…”

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  1. E says:

    I look forward to your new site and am also sorry to see MainLineDine go. I too have stopped dining out as often with my new little family (toddlers at a restaurant are not so enjoyable), but I stopped here today for some ideas as I am going out with a friend this weekend. Best of luck.

  2. CK says:

    Sad news, thanks for explaining your position. Even if MainLineDine was not updated as frequently, I greatly appreciated reading your comments on local restaurants. With the rising popularity of other websites, I often wonder how many “excellent” ratings are posted by the restaurant’s own staff. I’ll check out your new site, how far west will you travel?

    • mld says:

      Thanks for the feedback CK. Yeah, you can’t really take any one comment at face value, but typically a number of comments in any one direction are telling. There’s also a lot of Advertainment out there – or sites that are being paid to act as if they editorially would talk about how great a place is. We never, ever did that here at MLD and will never do it at Small Food.

      Right now ChesCo is as far west as we go, but our minds are open for the right experience ;o)

  3. Matt says:

    Loved the site, I was a frequent visitor, even when it wasn’t updated as much recently. Sorry to hear it is on it’s way out, but completely get it. Thanks for all of the interesting reading over the years, best of luck.

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